To see more of my projects, contact me via email.
junwoo.je.95@gmail.com
Freelance Graphic Designer
Present
Worked with various small businesses including local cafés and independent brands on branding, menu design, and marketing materials. Projects focused on clear visual communication, storytelling, and building approachable brand identities tailored to the Korean market.
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Graphic Designer (Intern) - Stept Studios
Feb 2024 - May 2024 (4 Mos)Created promotional assets for Stept Studios’ official social media, highlighting directors, editors, and project highlights to strengthen the studio’s public-facing brand. Contributed to the development of pitch decks targeting global brands, assisting in layout refinement and content updates. Also took full ownership of event invitation designs for studio-hosted events, which were distributed to industry professionals and published through event platforms such as Eventbrite.
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Visual Designer (Intern) -
UNDP
Sept 2023 - Feb 2024 (6 Mos)Developed impactful digital content for UNDP’s official social media channels, visually communicating key public messages on global issues such as poverty alleviation, conflict resolution, and peace advocacy. Produced engaging motion graphics for international observances and campaign-specific animations, widely distributed via UNDP's global platforms. Additionally, created dynamic motion and text-driven graphic assets utilized directly on UNDP’s official website, significantly contributing to the organization's digital storytelling efforts.
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UI / UX Designer (Freelance / Intern) - Nuubi
Sept 2023 - Dec 2023 (4 Mos)Graphic Designer (Intern) - ALWRLD
Jul 2023 - Aug 2023 (1.5 Mos)Graphic Designer (Intern) - Boosted Biz
June 2022 - Sept 2022 (4 Mos)The concept was built around the idea of confident detachment. Instead of promising energy or refreshment, BREEZI simply exists. It doesn’t demand attention but catches your eye anyway. Its tone is ironic, emotionally distant, but never boring. Slogans like "not mad. just here." and "flat face. full flavor." highlight the brand’s self-aware and deadpan voice. This emotional ambiguity is the core of the brand’s identity — flavored like feelings no one talks about, delivered in a can.
Visually, the branding uses a bold color palette centered around mint (#00eacd), hot pink (#ff55b7), and sunshine yellow (#ffcb36). The primary typography is Satoshi-Bold, chosen for its clean and geometric form that complements the brand’s minimal yet expressive tone. The main logo is a wordmark, but the true heart of the identity lies in the brand mascot — a yellow circular character wearing oversized hot pink (#ff55b7) heart-shaped sunglasses with a blank expression. This character becomes the silent symbol of BREEZI’s whole attitude: loud in look, silent in tone.
The project included the design of 355ml sleek can layouts, combining either large-scale character visuals or minimal typographic compositions depending on context. Visual experimentation continued across lifestyle mockups, including flash-photographed party scenes with Gen Z models, gift-card style printed slogans, hangtags for apparel with barcodes and size marks, and campaign imagery with a raw, photorealistic aesthetic that feels candid, chaotic, and intimate. These mockups were created using a combination of Illustrator, Photoshop, Midjourney, Firefly, and other AI-enhanced design tools.
More than a beverage, BREEZI is an attitude. It’s about taking up space while pretending not to care. It’s about bold colors and deadpan expressions. In a world that’s constantly performing, BREEZI just exists — and somehow, that’s enough.