Sleeping Snail (2023)

I devised a campaign for a fictitious alternative rock musician, Sleeping Snail. I created an announcement post and Instagram story for the artist's "Chronic Fatigue" concert tour.

The visuals, featuring a stark black and white palette and pencil drawing textures, reflect the rawness of the alternative rock genre. I designed a black and white logo for the musician, inspired by the name, and maintained a consistent design language across all campaign elements.


This project demonstrates my ability to establish a musician's unique identity and effectively communicate it across different social media formats.